![Screen Shot 2017-10-06 at 1.16.59 AM.png](https://steemitimages.com/DQmRBevFpGhj1aQhz2c8Y2mLExMgzzXfXRv7YhHdpsiiS8S/Screen%20Shot%202017-10-06%20at%201.16.59%20AM.png) ## Hello fellow Steemians! In the last post, we talked about Amazon's 3 main platforms. 1) Amazon Seller Central 2) Amazon Vendor Central 3) Amazon Vendor Express ## Choosing which platform to start with can be a headache, so lets take a look at the Advantage and Disadvantage comparisons between the 3 platforms. ![Screen Shot 2017-10-06 at 1.28.51 AM.png](https://steemitimages.com/DQmZPBjoJRvFH8CJhbBwgd1H24961uYYsmqM4cC5PfXZaeY/Screen%20Shot%202017-10-06%20at%201.28.51%20AM.png)

https://steemitimages.com/DQmdNNBCeRngncbAzCanLLHu6GmifvXo5yVXms6scZ8oBHX/Screen%20Shot%202017-10-06%20at%202.04.18%20AM.png

![Screen Shot 2017-10-06 at 2.10.06 AM.png](https://steemitimages.com/DQmQNAjRZ4Eeb4RhnSPvMBqc7i3cfdB5dSRcjpzNcL5ey5U/Screen%20Shot%202017-10-06%20at%202.10.06%20AM.png) - Disbursements can be made within days as opposed to weeks, which frees up cash-flow for the business. - Sellers have complete control over what they charge for products which allows them to maximize your profits. - Sellers can take advantage of Amazon’s fulfillment services and logistics by using **_Fulfilment By Amazon_** (**FBA**). READ: [WHAT IS FULFILLMENT BY AMAZON - FBA?](https://services.amazon.com/fulfillment-by-amazon/how-it-works.htm) **_WATCH BELOW_** - Sellers have complete control over inventory - Sellers have some but **_NOT ALL_** access to customer data - Sellers can carry out customer support services.

![Screen Shot 2017-10-06 at 2.10.57 AM.png](https://steemitimages.com/DQmUV8u3z4LeEnL3Gfa6f6rdoFJkwrNrYUS4t1rNygvBG9k/Screen%20Shot%202017-10-06%20at%202.10.57%20AM.png) - Access to [Amazon Pantry](https://www.amazon.co.uk/gp/pantry/info), [Amazon Marketing Service](https://ams.amazon.com/) and [Amazon Display Advertising.](https://advertising.amazon.com/amazon-display-advertising) - Orders qualify for Prime Shipping. - Sellers have better marketing opportunities as Amazon allows Sellers to create A+ content (This is an **_enhanced content page_**) that showcases the more information on the product with ability to add interactive product tours, videos etc - Sellers can pay for access to the [_**Amazon Vine**_](https://www.amazon.com/gp/vine/help) product review network. - Greater visibility which increases interest in products including business customers. - Customizable Landing Pages

![Screen Shot 2017-10-06 at 2.11.36 AM.png](https://steemitimages.com/DQmX4vAejNwy3gXNGbia7vorM6539AGLqQ8kGkyLDT8ry9z/Screen%20Shot%202017-10-06%20at%202.11.36%20AM.png) - There is **NO CHARGE** Storage & Handling - Once an item sells, Sellers will start to receive bulk orders. - Sellers can offer **Direct Fulfillment** (_**DROP SHIPPING**_).

![Screen Shot 2017-10-06 at 2.16.56 AM.png](https://steemitimages.com/DQmQ9WbUSD9Ujit3eGDXko81QnnQqmMThUpbbN5cYkNLgG8/Screen%20Shot%202017-10-06%20at%202.16.56%20AM.png) - If products don't sell, this could affect FBA sellers investment. - Competition & price wars can affect Sellers margins - Higher overheads , stock maintenance, shipping & customer support.

![Screen Shot 2017-10-06 at 2.10.57 AM.png](https://steemitimages.com/DQmUV8u3z4LeEnL3Gfa6f6rdoFJkwrNrYUS4t1rNygvBG9k/Screen%20Shot%202017-10-06%20at%202.10.57%20AM.png) - Early reserves the right to discount early payments. - Vendors have **_No Access_** to customer data - Random disbursements - More frequent Chargebacks - Amazon may revise listings which can affect sales. - Once approved, Listing changes can take up to 48 hours before it goes live on Amazon. - Amazon usually add a **50-60%** mark-up which may not be great for wholesalers

![Screen Shot 2017-10-06 at 2.11.36 AM.png](https://steemitimages.com/DQmX4vAejNwy3gXNGbia7vorM6539AGLqQ8kGkyLDT8ry9z/Screen%20Shot%202017-10-06%20at%202.11.36%20AM.png) - Sign up, may require sellers to send free samples - Amazon buys large volume but pays less than other retailers - Negotiating with Amazon is highly unsuccessful - Sellers have _**no control**_ over sales and/or customer experience.

![Screen Shot 2017-10-06 at 2.54.19 AM.png](https://steemitimages.com/DQmeftsjNKLAuB4JEh1qsJN3by2hDxn2V8pM3imuJthrQ8J/Screen%20Shot%202017-10-06%20at%202.54.19%20AM.png) ## Depending on what you'd want to accomplish as a merchant or vender will determine the kind of relationship you should build with Amazon. You can also run hybrid system with 2 separate accounts. - If you're a wholesaler or producer , Vendor Central could help deal with your logistics. - If you're more client oriented, and on the off chance that you have sufficient energy and assets to put into it, you're most likely happier as a _**Seller**_. - Everything comes down to the what makes your business unique, your administrative experience, social aptitudes and the assets you have available to you.

**_If you enjoyed this post please upvote , resteem , comment & follow_** ![BANNER STEEMAZON.png](https://steemitimages.com/DQmUzuR6PgRaeTiT2wBuhzY4yuB4M3PQWr8Do3FawcGH3vG/BANNER%20STEEMAZON.png)