I've just finished watching the first episode of StartUp. So far, it's the best TV series I've watched since S06E10 of Game of Thrones.

If you haven't watched it yet, check out the trailer:

https://www.youtube.com/watch?v=M_XSewKQQa0

Using the Coindesk BPI, 3 days before the TV series [debuted](http://deadline.com/2016/08/startup-review-crackle-martin-freeman-adam-brody-video-1201807736/#comment-list-wrapper) the price of bitcoin spiked from $574.13 to $598.25.

http://i.imgur.com/Bn0imZ4.png

A day before it was aired, the price was $606.40. & on the day the TV series was aired, the price closed at $610.91. That price has been slowly going up ever since.

First of all, StartUp is an exciting TV series [with an amazing cast](https://en.wikipedia.org/wiki/StartUp_(TV_series)#Cast). You will some of the characters on the cast familiar if you watched movies such as The Hobbit, Mr. & Mrs. Smith or TV Series like Gossip Girl or The Blacklist.

Also, in episode 1, they did a great of coming up with an easy-for-grandmothers-to-understand elevator pitch for their cryptocurrency and what problem it solves. I especially liked:

the part when Izzy explains how the cryptocurrency is going to disrupt traditional banking the same way technology and apps disrupted traditional record companies' business models.
when Izzy explains how it going to provide banking to the half of the population that unbanked right now
how one of the investors casually mentions bitcoin as if it's something everyone else knows

bitcoin is still undervalued because it hasn't reached mainstream adoption yet and one thing that's been holding it back from mainstream adoption is that it's very hard for the man on the street to wrap their head around how it works when they hear about it for the first time. The TV series StartUp is helping in a big way to fix that.

I could be wrong about what caused the recent price spike but this is my working theory.