The atmosphere surrounding the PLAAK project is very positive and the community feedback is inspiring, so we must be doing something right. We haven’t taken anything for granted, and there are quite a few reasons behind the sense of accomplishment in spite of the real impact soon to come. For one, this speaks volumes about PLAAK’s company culture. Without trying to undermine the effort of others, there are four areas where PLAAK’s unique approach is hard to overlook: * Applied technology * No security compromises * Timing and resource management * Visionary thinking and innovation

Applied Technology

Instead of leaning on the appeal of Blockchain technology itself, PLAAK strived to bring it to the masses from the very start. It’s easy to focus on the numbers, forgetting about the people but that strategy has been known to backfire. Realistically, it is a much more difficult task and as such it asks for a lot of resourcefulness and more effort. On the flip side, the Blockchain business model presents an opportunity itself. ![Phaeton, Australia's 1st independent blockchain](https://cdn.steemitimages.com/DQmeaCMcaFaWyBKuqr6BLCizxjjAQ9Uru8hpMfHqB4Wen1T/1__k8TeWGogY7ekRxMrJSMEw.png)

PLAAK For Worldly Blockchain Solutions

We beg to differ from the Blockchain gold-rush, where the only benefactors are insiders. Any innovative technology cutting costs for corporations makes people come into money. Sharing the benefits with the average Joe is where the going gets tough. Even though the main goal of technology is making people’s lives easier and those who “make it” get to reap the benefits, the responsibility that success entails turns many away from realising their ambitions to the full extent. >Another issue impeding wider acceptance of Blockchain as a technology and the benefactors are companies with a solution lacking authentic use cases. Making a quick buck from a generic I.C.O. on the backs of uninformed users by using a sort of a multi-level marketing scheme with superficial projects downgrading the entire industry. We diverge from the commonplace approach of the companies whose products remain under construction in our attitude towards Blockchain technology. Its nature is immersive and has sucked many capable entrepreneurs and computer scientists into becoming Blockchain technology purists, forgetting that rules are best treated as guidelines. Fusing cutting-edge or forthcoming I.T. developments outside the Blockchain realm allows PLAAK to confidently present a solution without exposing our users to risk. It’s contradictory that security is one of the biggest challenges when building real-world solutions based on Blockchain, such as the PLAAK Ecosystem. However, if we blindly followed the linear logic, not much progress would be made in technology as a whole. It’s noteworthy that PLAAK set regulatory compliance standards for the Blockchain by its K.Y.C. implementation. Instead of complaining about the world playing catch-up with the latest of technology, we’re making an active effort in extending our operations to cater to global demand. A legal framework will surely contribute to the mass adoption of Blockchain technology and, when it comes, unlike those that leave too much to assumptions, PLAAK will be ready.

No Security Compromises

Keeping the platform and its users safe is perhaps the biggest challenge faced by companies in trying to accommodate the largest user base. Some opt out for inclusion by hoping that making compromises won’t affect their operations and bring in higher dividends. Others impose higher fees on their users to keep their security in check. >When it comes to the world of Blockchain, security compromises culminated in high losses on the user’s side, affecting the sound nature of Blockchain technology in its entirety. Considering the nature of the PLAAK Ecosystem, putting the users first is just the setting of the story. Our solution to the conundrum makes it safe for each individual to interact with the community and the Ecosystem itself. A permanent solution to security was devised by understanding the core of the issue. ![Digital security is an important change that effects us all](https://cdn.steemitimages.com/DQmVswGL3kvgpQCbDDwtjpg8gpz2PiTqsRvWXea5UGpAyQN/1_q8Tak89oCpt0GLvryMWqPA.png)

Secure to the Core

We created a buffer where every device is isolated from background applications that might affect secure usage of the Ecosystem. Simplicity makes for greatness, however, we live in a complex world. For technology, this means its highly competitive nature has given rise to a lot of progressive companies that have provided their unique solutions and lowered the prices of gadgets and computers. To establish a layer of compatibility for all users, we had to resort to developing a separate application able to communicate with distinct technologies. Through the Core, all user’s assets are kept in cold storage mitigating any risk of a full-fledged attack of the Ecosystem. As a consequence, high-end security and accessibility are now available on every device through the PLAAK Core, leaving no weak links in the chain. By upgrading the security of every user in the PLAAK Ecosystem, we can safely proceed with delivering the full spectrum of Apps.

Timing and resource management

Deadlines within the Blockchain framework are incorporated into a project’s timeline. Having increased control over business operations ensures that deadlines aren’t detrimental to the developmental stages of a company and its products. One of the factors for economic success lies in focusing on what delivers the biggest returns. With a multifaceted enterprise, a consolidated effort of the managerial and tech team, taking the right route depends on intermediate outcomes. For PLAAK, it meant the growth of our potential while boosting the team’s motivation came as an added benefit. From another point of view, a new company doesn’t have the luxury of releasing an underdeveloped product on the market, resulting in unsatisfactory user experience. A delayed release is better than filing for bankruptcy. With having a mature suite of solutions, PLAAK can market their products without weakening our integrity. The ways in which some Blockchain companies engage in advertising are far from compliant with PLAAK’s stature. In line with our aim for enterprise solutions, we can make use of creative advertising strategies which will empower and expand our community all the while.

Visionary thinking and Innovation

The fourth element that makes PLAAK unique is the deep understanding of the value of Blockchain technology which lies in its simplicity. Two of PLAAK’s innovative products stem from confronting problems with out-of-the-box thinking. Simple solutions are most effective and often the hardest to find as it’s highly likely someone has thought them before. This is what makes or breaks a Blockchain venture. If you’re not upgrading while adhering to the original concept, you’re not making progress and possibly even not up to the task. ![PLAAK's Phaeton Blockchain stands out from the crowd](https://cdn.steemitimages.com/DQmf2vEdPTsYmtApNTLdo7qYCPkwzXMyFBBqBgDMaTWNb4n/1_dtJPCPkRpw9axhM1It5N-Q.png) [Phaeton](https://plaak.com/phaeton/) would’ve been just another Blockchain protocol without its innovative aspect. Without divulging in too many details, a simple transposition solving the ambiguous centralisation of side chains made it PLAAK’s flagship product. To illustrate the issue, one learns while playing around, and a perfect example of creativity applied in technology is finding a use for a surplus resource. Versatility enables the [Phaeton](https://plaak.com/phaeton/) Blockchain to open up opportunities for users, allowing their assets to grow together with PLAAK as a company. The implementation of DPoS enables every participant to earn without spending on costly computing resources. More so, users activity in our digital democracy is encouraged, and the PLAAK joint effort is not a one-way street. Thank you for taking the time to familiarise yourself with PLAAK as a company and stay tuned for our upcoming releases.