![FinalCRMThumbnail.png](https://steemitimages.com/DQmT6PrwXzf1aARcBXnp36eqHnUYnsXbPfWNg5m5g1FyB8L/FinalCRMThumbnail.png) 91% of companies with more than 11 employees now use CRM software. 65% of businesses adopt CRM within their first five years. 22% of salespeople still don’t know what a CRM is, and 40% still use informal methods like spreadsheets and email programs to store customer data. So What is CRM?

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Summary: (1) CRM stands for Customer Relationship Management. (2) CRM software manages your company’s interaction with current or potential customers. (3) CRM tracks data analysis about a customer’s history with your company for improved retention and sales growth. (4) Businesses with CRM have the most accurate data on who to engage to increase sales.
Key Takeaways ![](https://steemitimages.com/DQmZzfgnQ2GugjbeXfiLhJxkzQBV3sPwjqKSJBPU5zhMYdY/image.png) ![](https://steemitimages.com/DQmPmChkTcqs2hngAr5G3jucNYkBSsiBmzkKsVzRKKTunYi/image.png) ![](https://steemitimages.com/DQmYUmQwymR3uj3425Ee5Xk16jxY2b6AUQCqZ7tUr1qmUKR/image.png) ![](https://steemitimages.com/DQmYz5KjMHy1GUry2iaRzP1gUyDw3fqerJ1yi5mBdLP1CKM/image.png) ![](https://steemitimages.com/DQmXU8a296yWsryY8qTaZ7aYpAjbT6mSUxWFTtChHwtmjAh/image.png) ![](https://steemitimages.com/DQmZue2jHJw8RBtS6qT6nCKZfPvsHJahpWnXvbjfUYH5YGN/image.png)
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