About : INS is the decentralized platform for high quality and transparent grocery shopping experience. INS commits to the interest of becoming the largest global grocery retail market. For this, it is establishing a decentralized ecosystem that develops a transparent and fair environment which directly connects manufacturers and consumers with each other. INS aims to provide services to grocery manufacturers to sell and advertise their products for promotion. It helps these grocery manufacturers to smartly bypass the retailers and wholesalers. ![ins-eco.png](https://cdn.steemitimages.com/DQmf3KBp4456nieXUjgNBj1Fi7emnCwES9DrQvSvhTveMeG/ins-eco.png) Key features of the Business Model : Blockchain is a shared-database technology, popular for underpinning Bitcoin crypto currency. Smart contracts are self-executing contracts with certain terms between buyer and seller. They are directly written into lines of code. Both are the key features of INS Business model. The INS platform is designed as a very well developed and sophisticated system. The business model of the INS ecosystem consists of millions of users, among which each is making dozens of orders every year. The key focus of the business is on the performance. The smart contracts support, stability, predictability and ease of use. The business plan is to utilize the most scalable open source technologies. Market : Grocery Market, being the world’s largest consumer marketplace, is all set now to achieve $8.5 trillion of market value by 2020. With online grocery purchasing and selling, it is now hiking faster and will reach a digital tripping point. Hence, by targeting online grocery marketing, INS is estimated to hike from $98 billion in 2015 to $290 billion in 2020. Online grocery is currently the major consumer market and there are tremendous opportunities for INS to lead the shift. INS is focused to analyze and fulfill the key consumer demands and provide services at cheaper prices, better quality, higher convenience of the consumers, directly from the manufacturers. Solutions : The decentralized ecosystem of INS is providing solutions for customers to save upto 30% on everyday shopping. It enables the customers to directly get in touch with the manufacturers and buy products from them. As a result of the direct transaction, Ins bypasses the retailers and wholesalers for the customers and subsequently the price of the goods falls. Hence, INS provides transparent and more personalized grocery shopping experience. Customers can now decide for the brands they have interest in purchasing. It provides solutions for manufacturers by enabling them to sell their products directly to the customers in the market, without any middleman like retailers or wholesalers. INS will enable manufacturers to create bespoke marketing programs. It will help them to reward their consumers directly. Such bespoke programs are run on smart contracts and powered by INS tokens. ![ins_eco1.png](https://cdn.steemitimages.com/DQmbhLJsx359aVKYPhncqu2fE2rR14rK4HEeL4HwBBWELK7/ins_eco1.png) Team : The team of INS consists of experts who have knowledge and experience in grocery industry. The founders of INS have practical experience in this industry and are developing the project to the next level. They are also focused on developing Instamart Instamart is the largest venture grocery delivery startup in Russia which employs over 200 people. It has signed contracts with the largest retailers in the country and has joined the leading grocery manufacturers. The team of INS is having over four years of experience in the grocery retail sector. It is helping them helped to identify major inefficiencies and abuses in the industry’s current construct. Conclusion : INS is gaining familiarity among both large and small consumer goods manufacturers in the world market. Its ecosystem will become the first global decentralized grocery marketplace. Manufacturers and consumers can directly buy and sell products from each other and enjoy the transparency. Consumers will get access to a wide range of high quality products at cheaper prices. Manufacturers will save on direct promotions by bypassing the middleman. INS is also focusing on to release open source cryptographic technologies. They will enable it to carry out operations in its ecosystem. INS has deep industry knowledge and prerequisites to enable consumer and manufacturers to enjoy a lot of services related to grocery purchase and sell, sitting at home. Do you think you want to be a part of the decentralized shopping experience ? For more details visit: Website:https://ins.world/ Twitter:https://twitter.com/ins_ecosystem Telegram:https://t.me/ins_ecosystem Whitepaper:https://ins.world/INS-ICO-Whitepaper.pdf Written by : karanj Btalk link:https://bitcointalk.org/index.php?action=profile;u=1030341 Eth Address:0x4497DcdD22A495c1a19c4E0c6DE275e3d0f84c7E