![datum.png](https://steemitimages.com/DQmPXMYqZiu4dxN2y9HdHU6iEoinLojayunoAHHq71jab92/datum.png)
"In my days son, our data were sold for free. We had no control" This will be you a few years from now. As technology advances, concepts like digital data become more and more valuable. Some would argue that they become even more valuable than technology itself. I don't usually do ICO reviews but I believe Datum will define how we do business. Selling data will be much like selling services.

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Data will be the new fossil fuel craze. Data exchange will be tradeable commodities — a vast economy where anyone can take part. With our current model big companies control all our data giving little to no benefit to the people that actually produce them. It will be no surprise if future generations compare our current online activity with early slavery. After all, we do spend most of our time online and produce valuable content earning almost no rewards.

Datum is decentralised database powered by Ethereum, BigchainDB and IPFS. It will allow anyone to backup structured data from online activity, wearables or even IOT devices while staying anonymous. In parallel it will provide a market for users to share their data based on their own terms. The token is also mineable and will allow users to run storage nodes thus getting rewarded for storing and providing low latency access to data.

The team behind the project is solid with extended experience in large scale data processing and management systems. They are mainly based in Switzerland, Singapore and Hong Kong — for some considered to be the capitals of the decentralised revolution

The pre-sale ico is active now and you can take part here. Currently the token bonus sits at 85% and you will receive the tokens immediately. Considering how messed up ICO's have been lately this is a very good sign for the future of this project.

We are taking part in a technological revolution of unparalleled proportions. We will be able to realize this in a few years from now when blockchain technologies become the new standard. Projects such as Datum will revolutionise the way we interact with each other and even affect the value of our daily relationships. Data were always a valuable commodity but with technologies like books, the internet and today blockchain the impact has been exponential.

Needless to say that this is not an investment advice and you should never spend more than your are willing to lose.