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I am sure you have guesses already what this post is all about already.

If you guessed split testing, your right!

A few posts ago I wrote about the realization that if I used rotators in traffic exchanges, I could change the link on all the te's by just changing the link in the rotator. I also can use those rotators for split testing.

I have read many posts and articles about split testing. They talk about testing variations of

Headings
Content
Color combinations
Calls to Action
Button color
Backgrounds
Images
Anything and everything else on the page

I totally understand that it would be great to test all these things. I also understand that it takes a budget to test. It doesn't matter whether the budget is monetary or the amount of time you have to earn credits, you have to have a budget. If you are like me that but has limits. I have to choose what is most for me to split test. For example, I am not going to test different button colors. Why? Because Russell Brunson did extensive button color testing and determined green works best. I believe him. He does more testing than will ever be able to do. I using green.

For months, I have occasionally wondered, "What have I done to make everyone on the internet dislike me?" I have this thought when I have received very poor or no results from my advertising. Well, a couple of mornings ago I woke wondering if I would have better results if I used an an actual photo instead of a caricature. Is the use of the caricature hurting my credibility? I needed to find out. What better way to find out than split testing?

Image I have been using for branding

Above is the caricature I have been using for several years as branding. I started using it because I thought it would make me stand out. I guess it might have been the ClickTrackProfit training and the number of times I was reminded 'people buy from those that they know, like and trust'. Also, I don't see anyone else using a caricature so I probably should have taken a hint from that. Below is the image I am switching to. I am running 2 identical ads except for the brand and I will see what the internet has to say.

Real photo for branding

What are your thoughts about caricature vs photo? Please leave a comment with your views. Thank you.

Please help me improve with your comments,
Bob Caine

Posted from my blog with SteemPress : http://bobswork.com/2020/03/18/a-or-b-who-better-than-the-world-to-decide/