![repeat-purchase.jpg](https://cdn.steemitimages.com/DQmYuGCVpaKFU6hWR8NFeh1MEo3odg6bjJ5Ej9jNnkEB9pc/repeat-purchase.jpg) All businessmen desire to make customers make repeated purchases in the customer lifecycle. Because, repeated purchases or repeat order will help the company increase sales growth. Repeat purchase are also a key to improving customer retention and getting loyal customers to the brand. As we know, keeping old customers is much more profitable than finding new sales lead or prospects. Because, old customers who have trusted a brand (brand authority) tend to continue using the same product, even advocacy or recommend it to others. So, this can help you to efficiently cost marketing campaigns. In addition, the chances of getting new lead free will also be open. If you do so, it is important for you to be able to encourage the consumer to make a repeated purchase.

What Is Repeated Purchase?

Repeated purchases or repeated purchases are the conditions in which a consumer purchases a certain goods or services to replace similar goods or services that he has bought before. Usually, these repeated purchases are made by consumers who already know your brand or product. So repeated purchases are one of the signs of a consumer already has customer loyalty and establishes a good relationship with the brand. This repeated purchase is also a sign that customers feel satisfied with the product of your brand. Thus, they feel getting a pleasant experience or customer experience while interacting with the brand. You need to know that customer journey from consumers who make repeated purchases is also different from first-time buyers. Because, generally they already know what they want and immediately buy their products without having to look for references first.

Repeat Purchase for Business

From the above exhibition, we can summarize that repeated purchases usually occur because customers feel satisfied and trust your brand. This is what makes repeated purchases very important to help increase the growth rate of the business.But not only that, there are also some other important reasons that make repeated purchases very important for the business. Here are some of the reasons :

Showing a better CLV

You need to know that customer lifetime value (CLV) is one of the criteria that is important for the development and existence of a business. CLV itself is the amount of money consumers spend to buy your product in customer journey. So, a good repeat purchase will also produce a bigger CLV. Because it means, consumers will spend more money to buy your product.

Mark Success Customer Retention Strategy

Repeat purchase can also show your success in applying customer retention strategy. By the way, a consumer has a 27% chance to return to buy your product after his first purchase. When the consumers return for the second and third purchase, then their chances of making the fourth, fifth, and so on increase to the figure of 54%.

Customer Acquisition Costs Cheaper

You need to understand that the customers who make repeated purchases are usually those who already know the product value you offer. Not only that, the customer acquisition costs will also be relatively cheaper than finding a new lead. On the other hand, consumers who make repeated purchases also have a 9 times greater chance of making purchases than the first buyer.

Increases Repeat Purchase

After learning the importance of repeat purchase for a business, we can summarize that repeat purchase is something you need to do to increase profit.

Create a Loyalty Program

The first tip you can do is by creating a loyalty program. For example, a customer loyalty program with a point system. This is one of the effective ways to encourage your consumers to make repeated purchases. So, then the consumer will get points from each purchase they make. The points can be removed or the consumer exchanges with a special price, promo, to discounts.

Create a Referral Program

In general, a customer who makes repeated purchases will tend to recommend a business (do advocacy and give testimonies) to people around him. This can be used to increase repeated purchases by creating a referral program. Thus, consumers can get incentives such as discounts from their efforts to promote products or to others.

Provide a satisfactory customer service experience

The next is to provide good and satisfying customer service. This is because customer service plays an important role in leaving a good impression in the customer experience. With the good impact that customers get during the customer journey, then this can produce customer repeats. This will simultaneously improve consumer loyalty and encourage them to make repeated purchases.

Listen to customer feedback

The next is to listen to customer feedback or customer feedback. Thus, you can improve the brand image in the eyes of consumers. Because by listening to criticism and advice from them, then you show that they play an important role for the development and growth of the business. By adapting to the consumer’s demand, this can help you to meet the consumer’s needs, apply customer centric and market orientation, and improve repeated purchases.

Use the Customer for Personalization

In every business, you’re sure to do market research with a variety of methods first before doing business planning. This means that the data and information that is collected can be used to personalize. Because with such data, you can know consumer behavior and consumer behavior. This customization will allow you to increase their interest in making repeated purchases, as well as increase conversion rates.

Implementing Marketing Empathy

Today, many customers don’t rarely buy a product because of empathy, for example because of the existence of social activities that spread the sale of products. So you can do social activities and contribute to issues in society. The goal is to encourage consumer empathy to make repeated purchases. Repeat purchases themselves are essentially one of the important elements you need to maximize to increase profits, revenue, as well as help optimize business growth strategies. Some of the marketing strategies that can be implemented are growth hack marketing, inbound marketing, 360 digital marketing, as well as data-driven marketing so that the company is growing fast.