Today, visuals are king, and infographics reign supreme. Did you know infographics are shared up to 300% more than heavy text-based articles? This reflects how visual communication drives engagement in this time dominated by quick swipes and short attention spans.

Visual Communication Design is the art of channelling the power of visual elements to communicate specific information cohesively. It includes utilising factors such as colours, typography, images, and symbols. From logo and brochure design to crafting compelling digital advertisements, visuals are integral to sculpting a brand’s digital presence.

Specialisations

Graphic Designers need to imbibe diverse skill sets to have a thriving career in Visual Communication. They should know the design principles, colour theory, illustrations, typography, ideations, basic photography, and possess other skills. The following are some popular specialisations you can enrol for:

Graphic design in branding

It involves crafting logos, developing relevant colour schemes, and helping brands establish a unique identity through a cohesive brand image.

Advertising and marketing design

It includes curating engaging visuals for brand advertisements, social media, and marketing campaigns to captivate audiences. Students who study Communication Design work in areas such as branding, advertising, or web and app designing. The graduates can work as graphic designers, multimedia artists, art directors, web designers, visual designer animators, creative directors, etc.

Graphic and digital design

It focuses on designing graphics for both digital and print media, including website banners and social media posts.

Illustration and animation

It inculcates creating custom illustrations and animations to bring certain ideas and stories to life by moving beyond static images.

Packaging design

It focuses on designing functional and attractive packaging to help brands boost their sales and influence purchase decisions.

User experience design

It involves creating an intuitive and user-friendly design interface to elevate users’ interactions with digital products.

Course highlights

A Communication Design course is an educational programme that imparts the knowledge and abilities needed to communicate visually. It teaches you to create compelling messages from the concept stage to the final form by using appropriate language, visuals, moving images, and digital experiences. The course includes a foundation year followed by a three-year course with on-site internships for eight and 16 weeks.

They offer many opportunities, from designing mobile apps, advertisements, posters, and movies to museums, installations, and events. A communication designer conceptualises and creates designs that combine visuals and words. You can pursue undergraduate or postgraduate level courses in full-time, part-time, or online modes as per the availability at the concerned institution.

Eligibility requirements

The four-year course is a pathway to refining vital visual communication skills. Beginning with the foundation programme, which attempts to bridge your high-school learning with specialised visual design studies, the course integrates design practice, thinking and research.

You are eligible for the Communication Design courses after completing 10+2 or equivalent in any stream from CBSE/ISC/IB or any other equivalent Indian or International Higher Secondary Board. Candidates appearing for Class 12 may also apply.