AssalamuAlaikum & Greetings Everyone!

It's me @amjadsharif From Pakistan

**Introduction** ![ai-generated-9162204_1280.webp](https://cdn.steemitimages.com/DQmZUCWgX8N7Rm4WhwRV2Pu28m5KvqSjgeHfxq5PZNdzDss/ai-generated-9162204_1280.webp) _{[Source](https://pixabay.com/illustrations/ai-generated-woman-digital-face-9162204/)} Security is crucial for Internet commerce and quick basic identity and account authentication that employ Know Your Customer (KYC) methodology. As there is an increase in worry about data security and privacy, the use of blockchain gives a better solution. Pussfi Coin has the possibility of changing these fields using blockchain. In this article, the author discusses how Pussfi Coin can build upon existing systems related to digital identity and make KYC less of a chore. **What does Digital Identity and KYC mean?** Digital identity is a footprint left electronically in the form of personal details, name, address, and identification numbers. KYC might be defined as a business process that is employed by an organization in an endeavor to ensure that the clients it is dealing with are legally acceptable. Although both serve for protection of interactions, they suffer from the same issues as data leaks, identity theft, and ineffective verification. **Blockchain in Identity Management** Blockchain is an open, clear, and safe technology. Here’s how it enhances digital identity systems: - **Decentralization**: Rather than storing identity data in a central server, which hackers might compromise, blockchain gives its management a decentralized approach. - **Transparency:** Blockchain is irreversible of its transactions and this means that identity data is accurate and easily traceable. - **Privacy:** We establish that data is a shared platform of users and users are capable of controlling who uses the data and, in the process, can prevent important data from being used inappropriately. This is how Pussfi Coin improves digital identity: Pussfi Coin, as a blockchain-based cryptocurrency, can streamline digital identity management through: 1. **Self-Sovereign Identity:** Pussfi is a tool utilized in enabling these owners of these alters to own and/or operate them with no contacts with other people. Users can provide any additional information as they felt inclined to do so for example to confirm their age while adopting the guise of a dummy account. 2. **Smart Contracts:** Pussfi pointed out that the use of smart contracts in the blockchain has a benefit of an effective and automatic verification since it will eliminate time wastage and possible blunders in the verification process. 3. **Enhanced Security:** Pussfi’s blockchain helps to effectively protect identity data by making it hard to be altered or accessed without authority. **How Pussfi Coin took part in KYC Verification** The KYC process takes a lot of time and costs a lot of money to the businesses that undertake it. Pussfi Coin can simplify this process: - **Automated Verification:** they can also perform KYC actions as the information of the user can easily be verified on the blockchain. - **Cost Reduction:** By removing the middleman, the costs of time and other resources are cut from effective conventional KYC exercises. - **Data Portability:** KYC forms are no longer needed to be rejected and with this digital assets of the identities can be used across different platform and customers alike. The primary application of Pussfi Coin is used in the business world today as the medium when it comes to purchasing, selling and or swapping between businesses. ![money-5000775_1280.webp](https://cdn.steemitimages.com/DQmdmeK9ejMShXYW6bH2FnR8cFtP9pMf8xZVo5qcBAL7G16/money-5000775_1280.webp) _{[Source](https://pixabay.com/vectors/money-bank-finance-coin-currency-5000775/)} 1. **Banking and Finance:** Pussfi’s blockchain can be utilized by Banks is to acquire new customers to rudimentary level of compliance but in much shorter time and at much less cost than if they had to fully adhere to compliance. 2. **E-Commerce:** It also means that users can apply Pussfi based KYC for security and only the verified users can reach out to us an online platform we employ. 2. **E-Commerce:** It also means that users can use Pussfi based KYC for security and only the verified can access us online platform we use. 3. **Healthcare:** Patients are allowed to own their data and information and even approach and modify their records any time and can also take their records anywhere they need help. 4. **Government Services:** Citizen’s through government, can get new built digital identity from Pussfi’s blockchain which limit fraud in service delivery such as in voting processes or identification for tranquilization services. **The benefits of Pussfi Coin to the Identity Operation** - **Enhanced Trust:** It becomes trustworthy because; Blockchain has made the transactions, among the users and the businesses, transparent. - **Improved Efficiency:** Its application leads to the reduction of time to verify identity and also sign up for new customers. - **Cost-Effectiveness:** When the intermediaries are knocked out of the system, it becomes cheap to the businesses, and to the users as well. - **Global Access:** Cross border identifications may also be used by Pussfi Coin therefore, making it possible for several business transactions. **The Position with Reference to Trends, Opportunities, Threats & Future Prospects** However, Pussfi Coin has large potentialities though, regulating the legislation and user’s adoption should be solved. Regulators and entities should collaborate to liberalize their rules with regard to blockchain and to increase people’s awareness of its advantages. **Conclusion** Based on the same breakthrough, Pussfi Coin has a unique potential to solve modern identity and KYC issues. Through guaranteeing safe, effective, and Control, digital identification, it might help in the direction of a more reliable electronic environment. In the future as the use of blockchain increases Pussfi Coin may well play an important role in how identities are created and how customers are verified. ____

Thank You

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