![](https://cdn.steemitimages.com/DQmQKUmwmLEn6CZz8dj6aiUoNUR12VR1H6GK1n1gGFqrn8q/image.png) **Introduction** How do you sell your product? Well, the common answer would be to know your audience first. And, it is somewhat accurate because if you don't know the audience then how will you sell. Earlier, we had a very limited resource to know about our audience so as to what do they want, or will the new product be accepted in the market? This approach had a very high downside. In a way, it was too much risk. Then came the smartphone and the internet. And, the whole game changed. The e-commerce has been dominating the market world over, be it China or the USA. Billions of people have found a new home on the facebook and other online media platforms. The dominance of these apps is visible from the adoption rate on the other internet websites. I think the e-commerce and social media can be combined force to rule out the inefficiencies in the e-commerce market. The fragmented market is another challenge in this space. Do you think we can develop a solution for these challenges? **Solution offered** FANFARE is here with the solution. They are presenting the platform for the merchants and shoppers where they can utilize the platform to interact with the consumers. Shoppers will be able to create a video of the online shopping experience on the platform which will be used by the merchants to attract new customers. Hence the user creating the video will be rewarded for his contribution. Given the wide adoption and growth of video category on the internet, it is one of the famous strategies employed by many companies. The unique aspect on the platform is the joint effort of the consumers and company to provide a smooth shopping experience for the new shoppers. ![](https://cdn.steemitimages.com/DQmP4X1GvmqhrbHZKsEMXaomRZFEeGXCXUZfTSiimokyWuh/image.png) Based on the ethereum blockchain, they are providing all the necessary tools for the users to utilize the power of the cryptocurrency on the platform. It will be one of the new platforms to provide the direct interaction between the consumers and the brands. Providing the shoppers an opportunity to earn will create more reliability for the brand. By bringing social media and the shopping experience on a common platform, they have provided consumers the choice to earn and share their favorite products. FAN tokens are the tools for the transaction and payment on the platform. Overall, they have made customers as their biggest ambassadors on the platform. **ICO INFORMATION AND TEAM** 2,000,000,000 FAN tokens are created for the project. 400,000,000 FAN tokens are available for the crowd sale. The crowd sale will begin on the 17^th^ August 2018 and continue until 31^st^ October 2018. 40% of the funds will be distributed to the sales & marketing while 21% of the funds will be utilized for the operations on the platform. The team working on the platform is experienced in the blockchain technology and social media. **Conclusion** People have become the online shoppers buying everything from the Amazon and Alibaba. The Amazon has become our online supermarket. But, that does not mean that there are no problems in the market. The rise of social media apps on the internet is visible. Brands are searching for new ways to market their products in the digital age. The platform presents a unique approach to combine the power and impact of the visual content on the consumers. The global e-commerce market is estimated to reach the 4.06 trillion dollars by 2020. ![](https://cdn.steemitimages.com/DQmWsJvCgrgy1s85vCDDojhqzdzDsf26yvCjQkyrzDFvj1D/image.png) Brands have to be prepared to capture the market as millions of users are visiting for the first time to shop online. Social media is the biggest marketing platform available today for the brands. Every brand will have to learn the intricacies of the social media to bring new shoppers of tomorrow. What do you think about the services offered by the platform? Are you ready to be the influencer and create a shoppable video on the platform? **Website** - **Whitepaper** - **ANN** - **Telegram** - **Published by**- Etheran **Profile** -