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Patron
: VANGUARD OF "WINNING-WINNING" IN SOCIAL NETWORKS

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The contact with new celebrities Since its inception, conventional advertising has focused on hiring personalities of recognition, reputation and admiration, to serve as a "model." public admirer In fact, the word "model" and its version "top model" derives from its meanings: "it serves as a guideline to be imitated, reproduced or copied", "Person who deserves to be imitated by his good qualities", "Person who has for Exhibition on his body clothes, accessories, jewelry or beauty products before the public, mainly in the parades, pose in advertising posters, magazines, etc. "Of course, the greater the prestige of the celebrity or the person that serves as a model, the higher the sales, the higher revenues for the sponsoring companies and, of course, the higher price that celebrity must charge for promoting. Depending on the interest of each company in making its products and brands reach a certain social sector, it must properly choose the person who will serve as a model to do the advertising promotion of them; but as each type of product tends to be destined to a certain type of public, the problem arises of the sponsoring companies in choosing the profile of the people who will model such products. With the emergence of social networks and other digital means of dissemination and mass communication, advertising concepts and sales strategies have changed forever, creating new marketing possibilities. Each new celebrity in social networks generates a new universe of followers, who have in common their interest in the specific areas of human activity that occupy their celebrity: Be politicians, film or television artists, solo musicians or bands and musical groups in all genres, prominent personalities in the sciences, sports, social communication and countless areas can now become celebrities from the platform of their own social networks. Another fundamental difference with the old advertising conception of the impersonal, distant model, idol, inaccessible celebrity, is that in social networks the contact with people makes them feel like in a closer, intimate and sensitive relationship with their many admirers, because such Followers tend to share certain interests with the celebrity they follow and to be influenced by their habits, actions and messages. From the high-end advertising to the "Prêt-à-porter" of the influential users in social networks.

With the advancement of social networks and digital media, the idea of a universal, massifying, uniformitarian, repetitive and mechanistic market is already surpassed, to understand and recognize the wealth that exists in social diversity, which behaves like a market "Multiversal" in which, although it seems to have a smaller amount of public, it increases in its quality. From the global market as a great shallow ocean, to the specific markets, as a pit of little surface and great depth. Social networks are now the "Prêt-à-porter" of advertising. In cases of marketing aimed at specific segments of the population, it was simply enough to get a prominent celebrity in fields linked to the field of interest of the sponsoring company, since usually the public that serves as a fan of the celebrity already has a social connection that makes it easier to recognize their segment. , its areas of interest, its expectations of tastes, its geographical location and its demographic significance. It is not enough with the promotions in big luminous screens, neither the commercial ones created to alternate with the cinema or the television; It is not enough to look for the suggestive image of the sensual woman or man, when what you want to advertise, for example, is a can opener or a specialized tool for a professional Chef. The universe of social networks, by their own interactions, congregates in specific social segments for marketing that greatly facilitate the selectivity of advertising messages to direct them to users with similar interests; which implies discovering also the new celebrities that exist in the theme of each social network, who are, often without knowing it, influential people in the economic decisions of their numerous followers and whose message can reach specific marketing groups that interest certain sponsor.

Maybe they do not have millions of followers, but it would be enough for a significant number of them to be convinced of the advertising message of this influential person, who announces the product or brand that the sponsoring company has hired him; and that it can perfectly reach a greater number of sales than if the most important movie star had announced it, but at an infinitely greater cost and with perhaps less sales results. In this way, marketing has new scenarios and possibilities with social networks, for those who are already influential in social networks due to the large number of followers they accumulate, for the companies that sponsor their products and brands, which aspire to reach more specific consumers; and, of course, for the same consumers, who, being simple followers of an influential person in their social networks, will receive updated and serious information regarding new products and own brands of the same sector of interest that they share.

https://ipfs.busy.org/ipfs/QmXshfVoBSsY4dN7fVd7R45CabzbvhV6wYfXtb6AKi7SJf

¿Is there Influence of social networks? Or, Is there influential users?

It is said that social networks have created new ways of influencing human behavior, at mass level, and are even attributed effects on electoral victories and defeats in some countries, outside of the predictions and behaviors against conventional electoral campaigns. But just as the scalpel can be used to save lives or to remove them, depending on who manipulates it, social networks by themselves have no more influence than the influential people who operate in them. It is not enough to measure the scope of the social networks themselves, as a means, if it is not contrasted with the actors that appear in them, either as influential people, either as massive followers or as sponsoring companies of products and brands, supported in new ways of advertising. Hence the denomination of Influential, to refer to people who have a large number of followers in their social networks and who, by the nature of their occupations or specialties, as well as by public recognition of their capabilities and potential in such areas, have the power to affect behaviors in its followers in the main social networks, such as Instagram, Facebook, YouTube, among others; They are as conducive to behaviors and habits as any "top model" of fashion. These influential users can easily be hired by sponsoring companies to promote their products and brands among the many people who follow them. In this innovative way, advertising on social networks has the advantage of being very low cost compared to conventional advertising, with the advantage of being aimed at specific segments of consumers or users, with a more precise selectivity and demography, which derived from the information provided by the followers of social networks in their expressions, tastes, preferences and data on their gender, age, type of work or occupation, among other data, as well as the information provided in the profile of the influential personalities to which they follow. This has the advantage of creating a closer relationship or social connection between the celebrity or influential user and his universe of followers, which is a more interactive and strong link than could be provided by a simple advertisement made by some unattainable movie star or " top model ". This is especially important when it is necessary to relate and position certain products and brands that could be directed to a certain market of followers.

Patron

the economic bridge for social networks Marketing, in all its forms, is a complicated issue when it is intended to optimize the balance between the investments necessary to produce goods and services, which are production costs, together with adequate information to promote the purchase of these products among their potential consumers or users, which are advertising costs. To optimize marketing, it is necessary to have mass media, influential actors that can motivate the public to acquire these products and the previous study of the market to know both the information of other competitors and the preferences of the consuming public, especially when it comes to of specific products aimed at a social segment. In any case, the forecasts regarding the results that can be realized with the application of a marketing project are never exact and reliable. To make this marketing efficient, criteria are required to select the type of mass media, which involves analyzing its potential audience and its costs; the corporate image that the influential celebrity will have that will serve as a model to promote the product, which should be a person with fame, prestige and social recognition, but neither should they be of high bill. To solve this type of uncertainty there is the

Patron

platform, a novel idea that combines new marketing especially aimed at social networks, together with the proposal of "win-win", the new shared economy that allows interaction with stakeholders interested in them. ends, although by different means, both to share expenses and to repay investments based on the gains achieved; kind of solidarity economy introduced by the successful experiences of shared accommodation and transport for concerted trips, such as AirBnb and Uber. PATRON: Synergistic power between connectivity and decentralization .

https://cdn-images-1.medium.com/max/1600/1*2W86eL2lr2EmVQYZa6m70Q.png

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The term synergy is the action and the optimal effect of the concerted combination of several causal factors, which give a result much greater or better than the possible effect expected by the separate application of intervening factors. In the shared economy that involves marketing through very influential people with large groups of followers in their social networks, the "win-win" effect is evidenced as a synergistic power derived from simultaneously applying the intimate and peculiar connectivity between the influential users and its large population of followers or fans, with the decentralization of the decisions that each follower user has separately in the same market segment, that is, in the decentralization of the market. This factor is a contribution that

Patron

can provide by facilitating the detection and selection of influential personalities through their social networks and grouping them by categories, classified according to their own followers. Take advantage of a closer connectivity with a market division into specific groups. This is extremely useful for sponsoring companies, otherwise they could not be sure of the effectiveness of their own marketing campaigns if they had to do them for a larger universe of unclassified users. It is to combine the greater power of connection between the influential people and their numerous groups of followers, with a decentralization of the market, in specific segments. In the shared economy of social networks, three types of users interact and all deserve to benefit from the information movement they share. On the one hand, there are the celebrities that serve as Influential, for their prestige and social recognition in their area of competence, who act as "top model" in the promotion of the products they consume or use in their usual work; and that they act as hosts. On the other hand, areas of the companies producing goods and services, which require contacting people who serve as advertisers of their products, who act as guests or guests in the media space of the host, who act as sponsors. And finally, but in practice is the most important, are the followers of the influential, their fans, who are the specific market of buyers.

Patron

allows these three types of users to interact and take advantage of their reciprocal interactions. Through

Patron

the influential users make available to the sponsoring companies the universe of their followers, who maintain specific areas of interest. Through this interaction, the influential users are hired by the sponsoring users and the buyers market represented in the fanaticada of followers receives the first line information from the influencer, regarding the products, brands, goods or services that it promotes. Definitely a good example of win-win.

This creates the opportunity to value several influencers accurately, based on the number of followers they have and the frequency with which their followers buy promoted products. Regarding the economic means of exchange, the blockchain, the chain of blocks that allows to encrypt information in a safe and reliable way; It is extremely useful, since it does not require any third party guarantee deposit service to connect followers with influential people, and between influential and sponsors. All transfers and value receipts between members of the network will be recorded immutable. The objective valuation of influential users by

Patron

PATRON uses three fundamental criteria and objectives by which you can accurately assess its influencers: • The number of followers in their social network accounts. The number of people available through this user's social network is a first value. • Level of commitment. The trends of commitment between the influential user and his followers can be measured in frequencies, in the number of interactions per unit of time and their permanence or "loyalty". • Reputation. The opinion that influential people have their own followers, expressed in opinions, messages and "like" applications.

Influential (Hosts) for their quality of new celebrities, can establish advertising contracts with sponsoring companies to ensure a stable income for a prolonged period of time, without needing to devote much effort to perform their work, rather than with comments and messages intended to his universe of followers. During this period, the influencer can only promote the products of its sponsor, if the contract is exclusive; You can also contract with other sponsors provided it is not in the same type of product that may represent unfair competition with another customer. In this scenario, the influencer acts as an ambassador of the brand for the sponsor. Contracts can also involve more advertising activity, which must be agreed between the parties to their contract. Sponsors (guests or guests) are companies interested in having their products promoted by the Influencer or Host in their social networks, interested in having their host manage to influence a certain number of their followers during an agreed time, so that they consume their products or services. These followers will be part of a certain demographic or destination market in regards to the materials that the influencer is advertising. Sponsors can also share the demographic group of followers of their host or influencer during the period of time indicated in the respective contract. Like all social network information, the sponsors are also evaluated to be able to qualify and know the opinions of the Guest regarding the seriousness of the company, the veracity of the information and quality of their products or services, the financial capacity of the company and any information that can validate your prestige. .

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Benefits of

Patron

With PATRON, a sponsor can disseminate its information quickly among the main demographic groups of interest linked as a potential market for consumers and users of its products, with a minimum cost of research and investment and in less time than a conventional marketing study. On the other hand, sponsors can offer their products and services to more than one demographic group at a time, if they are complementary to their market. How can Blochchain help advertisers get their money's worth? The

Patron

Token The

Patron

token will be used: • By sponsors to get involved with influential people and use their social networks. • On the part of the fans, to promote the content of the influents that follow through the brand "I like it", which in turn raises the ratings of the influential and its commercialization. • By influential, to reward fans for contests, promotions and events. As can be seen, the three types of users of the network come out winning and there is no risk of loss for any of them. The use of the block chain facilitates these transactions. Case of use Vladimir Edwards is a recognized ecological activist in Venezuela, which has a number of followers in their social networks, who are frequent readers of their articles on environmental problems and solution prospects, on landscapes unparalleled by their beauty and knowledge of its potential and fragility, among other topics. Although its number of followers is not very high, there is a local air transport company that requires the promotion of its flights to destinations of ecological importance; where in turn there are pousadas and centers for the protection of biological diversity that have spaces to receive visitors and at the same time require contributions to sustain themselves. With

Patron

, the tourism company makes a contract with Vladimir to serve as an influential host of its tourism products in ecological destinations; At the same time, the inns of these diverse destinations serve as co-sponsors to the Influential Edwards, to promote ecotourism destinations and advertise their inns. Finally, the groups of protection of the biological diversity with hired as guides of ecotourism and also receive the tourists, assuring on the one hand that their stay is fun, safe and formative, and that also the fragile ecosystems that will be visited are not object of damage due to excessive visitors, vandalism or garbage. With PATRON the relationship between the parties is "win-win". In the same way, musicians instrumentalists or vocalists with a large number of followers can help each other, to serve as hosts to companies that manufacture sound equipment and musical instruments, as well as dance halls, auditoriums and theaters; that can be joined with companies to ensure round trip transportation to musical events, or hotel chains to ensure accommodations in the vicinity of concert seasons. He is also known as PATRON customers to Joey, from Germany, who has a considerable number of social networks with more than 50,000 followers. For being an international Chef, its content is based on giving recipes of cuisine from the different countries and places you visit; which is also linked with the kitchen utensils that it uses and that sometimes it is special tools. As a form of additional ingestion,

Patron

joins Joey and his numerous followers interested in the culinary arts, with the fascinating and unknown universe of special cooking utensils. This opens the door for a well-known manufacturer of kitchen utensils, Kitchen Knives Co, based in Manhattan, to offer, through Influential Joey, its very specific kitchen utensils, which are not usually found in traditional stores. With PATRON they join synergistically and everyone wins. With Patron, Kitchen Knives Co was able to connect with Joey. Although its followers are only 50,000 users, those users are all kitchenware enthusiasts. They found that the advertising conversion rate with Joey was over 10%, compared to 0.02% with some of the celebrities with whom they worked. Its 50,000 followers attracted more sales than the 5,000,000 followers its famous advertisers had.

https://ipfs.busy.org/ipfs/QmXshfVoBSsY4dN7fVd7R45CabzbvhV6wYfXtb6AKi7SJf

Conclusion

The idea of PATRON in combining the principles of solidarity economy or fair exchange, the advantages of cryptocurrencies and the trust and connectivity of social networks, which has revolutionized the ways of marketing and commercial advertising, especially to optimize the marketing of companies and individuals with an interest in specific markets or in which demographic data are key. This achieves precision and efficiency, through the use of objective indicators that serve to measure the subjective potential of specific clients, which is achieved with low cost and in a short time, with measurable results. From the classification of users and selection of influencers and their followers, through their content and acceptance manifestations, which provides measurable stimuli in dollars per visit. The sponsoring companies win by having a specific potential market, the influential user wins, who can enjoy the benefits of continuing to do what he likes best, but adding information on products and services from his domain area; and the clientele of consumers and users who have been able to know such products for information from their social network, which would possibly be out of information through conventional and expensive means of advertising, wins. Finally, the fans benefit because they receive the information of a reliable person, with a respectable lifestyle and criteria capable of giving advice on the content producers and more accurate measurements for the sponsors, which in turn reverts to a better content for future consumers.

Patron

is the bridge that unites the banks of consumers and producers, supported by the bases of influential users.

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Patron: VANGUARD OF "WINNING-WINNING" IN SOCIAL NETWORKS

¿Is there Influence of social networks? Or, Is there influential users?

Conclusion

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: VANGUARD OF "WINNING-WINNING" IN SOCIAL NETWORKS