According to the latest report by IMARC Group, titled “Pure Play Software Testing Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global pure play software testing market size reached a strong growth in 2020. A pure-play software is a computer-based product developed by an organization that exclusively manufactures products for a single industry and retail their products through the internet. Product developers adopt it to optimize the software and fix bugs before the official launch. This software utilizes advanced solutions and innovative tools to conduct project- and risk-based testing and managed crowd testing. Pure play software is primarily administered in a controlled multi-platform testing environment to manage end-to-end software and develop high-quality software. It also facilitate human-to-human workflow, process orchestration engine, monitoring and analyzing capabilities, offline simulation, and system-to-system integration.

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Rapid digitization, along with significant growth in the information technology (IT) industry, is primarily driving the market for pure play software testing. Furthermore, the escalating demand for outsourced services, software, and web-based platforms by small, medium, and large-sized enterprises (MSME), is also augmenting the global market. Moreover, numerous industries, such as BFSI, IT, telecommunication, retail, etc., are increasingly adopting pure-play software to expand their operations and facilitate remote working. Additionally, the rising integration of several advanced technologies, such as Internet-of- Things (IoT), artificial intelligence, machine learning, etc., with software testing modules to produce seamless and error-free applications, will continue to drive the market growth in the coming years. Looking forward, IMARC Group expects the global pure play software testing market to continue its strong growth during the 2021-2026.

Breakup by Deployment Type:

Cloud-Based
On-Premises

Breakup by Organization Size:

Small and Medium Enterprises
Large Enterprises

Breakup by End Use Industry:

BFSI
IT and Telecommunication
Retail and E-Commerce
Others

Competitive Landscape with Key Player:

Acutest Ltd.
Cigniti Technologies Limited
DXC Technology Company
Imbus AG
Inspearit
Planit Test Management Solutions Pty. Ltd.
QA InfoTech
Qualitest Group
Trigent Software Inc
ZenQ

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