Alibaba group officially released the environmental impact report on the development of e-commerce on July 22, 2011.

The report, compiled by the joint research group of China circular economy and environmental assessment and prediction research center and ali research center of the Chinese Academy of Social Sciences, is the first domestic report on e-commerce industry from the perspective of environmental protection.

Through the theoretical calculation of the report concluded that trading on taobao in 2011, compared with the traditional mode to reduce the use of about 2.358 million tons of standard coal, down 492.8 to 6.112 million tons of carbon emissions, that is equivalent to the forest to grow from 269 to 3.34 million square metres of wood carbon reduction, which increased from 89 to 1.11 million acres of plantation, almost the entire urban forest cover hangzhou.

In addition, taobao also actively undertakes The responsibility of environmental protection. On March 2, 2010, it announced to join The Climate Group, becoming The eighth global member of The Climate Group in China.

The essence of public welfare is to "awaken" people's goodwill, among which public participation is the most effective way to "awaken" the public's awareness and responsibility for environmental protection.In 2014, alibaba group funded 12,185,856 yuan in environmental protection projects.Investment in water conservation and public awareness and action accounted for 61% of total environmental funding.

However, the support from alibaba public welfare fund in water environment protection is mainly focused on water pollution prevention and control and water ecological protection.Nearly 100 business projects funded by the foundation have been directly interfered with illegal emission violations, and promoted interaction and cooperation between government regulators, private institutions and the public in shandong, zhejiang, jiangsu and chongqing.

I suggest that alibaba, China's largest company, step up its disclosure of its environmental responsibilities.Let the wider public understand, recognize and believe alibaba's achievements in environmental protection, so that more active participation in the environmental protection activities organized by alibaba.