![What is the difference between on-page vs off page SEO-01.jpg](https://cdn.steemitimages.com/DQmdPK6ZkiRbivu8mtNunEuNqgDiDv58xHqmHLbhRFMRap2/What%20is%20the%20difference%20between%20on-page%20vs%20off%20page%20SEO-01.jpg) Search engine optimization (SEO) is key when you want to increase your page rank on Google or other search engines. The two different types of SEO are: • On-page SEO • Off-page SEO Both of these factors contribute to the success of your overall marketing campaign. Keep reading to know the difference between on-page vs off-page SEO as well as the features of each one, which will help you to improve your SEO game. What is on-page SEO? On-page search engine optimization refers to the optimization of the pages on your website, including the content as well as the backend. The ultimate goal of on-page SEO is to improve the web pages on their own so that the website can be ranked higher in search engines by driving organic, qualified, and targeted traffic. It offers control over a number of factors that can affect your ranking. Where your website appears in the SERPs will be determined by a number of ranking factors or features, including title tags, keywords, page speed, site access, and more. These are all things you can control or can change through the website states the Jacksonville SEO experts. On-page SEO features Let's take a look at some of the key features you need to know. • Title tags: The title tag is designed to tell search engines and viewers what a particular page is. It also helps to establish proper compatibility. Title tags are one of the most important factors in on-page SEO. Because of this, you want to make sure that your targeted keyword for this page is within the title tag. Finally, your title tag should be limited to 60 characters - and include spaces. Keywords should be as close to the front of the title as possible, but you should never fill in keywords or place them unnaturally. • URL structure: Google is about user-friendliness, which is something to keep in mind when creating your URL. Your URL should always contain your keyword, but the keyword should not be repeated. This URL should only appear once; Otherwise, the user experience may be adversely affected. URLs should also be kept as short as possible so that visitors are not confused and easy to remember. • Heading tags: User experience is an important part of building your website, and it involves the use of heading tags. One of the first elements visitors will see on your site is the H1 tag, which is the headline. The headlines are designed to reassure visitors that they have landed in the right place and found what they are looking for. Of course, if you are practicing click beat, the above does not apply. Clickbait is designed to drive clicks and nothing more. Working to improve your page's H1 tags for targeted search intent and queries will increase your chances of becoming a prominent piece at the top of the SERPs. You should only have one H1 title tag per page, the rest of your titles are ideally H2 and H3, although you can go further if necessary say the experts from Jacksonville SEO Company. Search engines will place more weight on your titles than any other content on the page. • Internal text links: Internal links lead to other pages of your website. This is useful for search engines and visitors. For some context, internal links should always have a relevant anchor text, this is the text you click on to take you to another internal page. "Internal Links" is hyperlinked at the beginning of this section and will take you to our blog posts that provide more information about internal linking. Since the blog post is specifically about internal links, this text is relevant as anchor text. Linking internally to other pages of your website is a quick and effective way to promote your content and get better SEO results. • Alt text for pictures: Some people have never heard of Alt text, but it is an additional identifier for your photos. This alternate text is only visible to you in the backend of your system and to Google. You do not have to worry about visitors viewing this text. Alt text should always accurately describe the image, which helps search engines understand the content of your page. When creating the alt text, use 8 to 10 words, add your keywords, and add geolocation if relevant. • Page load speed: Since 2010, site speed has been an official ranking factor for Google. The reason this is so important is that when pages don't load fast the user experience is lost, not to mention the fact that a slow website will have a direct and negative effect on your SEO and you Will affect the bottom line. Studies show that about 40% of people leave a website if it takes more than three seconds to load. Therefore, as each second passes and your site is still loading, you will be closer to the rate of abandonment. Google offers a special tool called Page Speed Insights that can help you analyze your site, both desktop, and mobile. This tool even offers tips on how you can improve your page loading speed. There are a few things you can consider when it comes to reducing your website traffic. For example, you might want to keep your server's response time to less than 200ms, images to less than 100kb, and browser caching to be set to at least a week. Additionally, you can minimize HTTP requests, place CSS in an external sheet, and prioritize content loading over folders. What is Off-Page SEO? Off-page SEO refers to the steps that are taken outside of a website that affect search engine rankings. You do not have as much control over them as you do over the on-page SEO features. This type of optimization ultimately gives you a glimpse of how popular and authoritative your website is. Most people think of link building when they hear the term off-page SEO, but there are many other factors that play a role in your website ranking, including website design, social media engagement, and mention of the brand. Off-Page SEO Features The following are the features of off-page SEO. • Link building When other websites link to your website, it is considered a vote of confidence states the Internet Marketing Service professionals. The more votes you get, the more likely you are to rank high on search engines. The opposite is also true. The fewer votes you get, the harder it will be to get your site included in the SERPs because Google does not consider you authoritative and trustworthy. Ultimately, you need other websites in your favor, where backlinks come from. Creating external links is an important part of your overall strategy. There are many ways you can create links to your website, such as writing guest posts, and contacting relevant and trusted sites to see if they are willing to link to your content. And create press releases and other content that can be submitted. Article directories. Keep in mind that Google focuses on the quality of the backlinks, not the number. The site you are linking to needs to be an authoritative site. • Social media: Many people think that SEO has incredible benefits on social media. However, Google does not consider your social media presence when ranking your site. While this may be true, it does not mean that you should forget about social media. In fact, there are indirect SEO benefits that social media can offer. For example, social media can improve brand awareness, build an audience specifically for your website, and increase the number of brand mentions and inbound links from your online presence. Is. In addition to helping to reach a wider audience and increase revenue, social media has the potential to help your content go viral. When that happens, your website will have natural and organic links that mention your brand. • Brand Memories: Mention the brand One of the best ways to build more links is to find brands that don't have links. This can be especially helpful for new websites that are already trying to get 50 to 100 backlinks. The easiest and most effective way to monitor your brand's credentials is to use a third-party tool. As soon as you expose your brand mentioning websites, you can send them an email and politely request that they add a link to the brand. By doing this, you can get brand new backlinks while getting referral traffic. • Content marketing: Content marketing has the potential to help you reach a wider audience than ever before and provide them with incredibly valuable information that caters to their individual needs and desires. In addition to the content you are publishing on your website, such as blog posts, you can also take advantage of alternative methods such as surveys, guest blogging, and downloadable reports. They can help improve your rankings in the SERPs as well as drive traffic and generate leads. On-page vs. off-page SEO: Which is more important? When we talk about On-page Vs Off-page SEO, both important are equally important. To get high rankings on search engines, both of these are essential. In some cases, you may want to focus on one, not the other, but that doesn't mean you should discount the other. They work together to keep your website alive in search engines. Conclusion: Simply put, you can't have on-page SEO without off-page SEO, because they work together with search engines like Google to provide a complete and clear picture of your brand's website. Also, you can't set up SEO and leave it. This is something you have to constantly work on to realize the benefits.