![4 Cost Effective Ways to Market Your Startup.jpg](https://steemitimages.com/DQmbBSow4kTw5uv6x6Lhm27qZjTmqQWaDftBTFfuiP14Ffj/4%20Cost%20Effective%20Ways%20to%20Market%20Your%20Startup.jpg) Marketing is a thoughtful and vigorous characteristic of business growth, particularly if you are new in the industry and perhaps have not yet reached to a break-even point. In order to cost efficient, you are advised to revise the way you spend your marketing budget. Sometimes, you are short of cash and economic spending is a gift in this situation. This is the thing that every startup entrepreneur needs to learn. I have mentioned some strategies below, that you must employ in order to make sure that your marketing campaigns are successful without overspending. 1. Give Priority to Uniqueness over Spending You are fortunate if you have sufficient money in your account to devote on marketing while employing the best business model. Nevertheless, if your product or service does not give the solution to a problem in an efficient manner then it will be harm for the product in the long run. “Do not spend more on marketing than competitors”, is the key to efficacious market penetration. This is done by developing a better product as any good quality service or product can sell itself. Developer must take the time to create a worth buying startup product. The better and more saleable product will require you to spend less on marketing it. Marketing can never ever compensate for a poor quality product. In fact, you will be surprized to know that Starbucks does not have a marketing department. This is because the CEO Howard Schultz believes that the product should of high quality and there must be outstanding services that your business gets marketed itself. 2. Be Specific About Your Target Audience Definite targeting is an operative way of ensuring that you sustain a low budget to conversion ratio. This will lead you to make sales while allocating fewer budgets on marketing. When you are planning to increase the prominence and develop a customer base for your startup, keep in mind that everyone cannot be pleased. Everyone is not going to like your offer and honestly, not everyone should. Those are the only people who are interested in your product. If you are specific to your target audience you will need to spend less. In short, go where your potential customers are present. You are required to focus on your team power and startup resources one core places of your targeted audience. You likely get more positive results by investing more energy. It is all about whom you target. 3. Leverage online reviews. All reviews or feedback you get about your service or product is very important for your growth- regardless it is positive or negative. Positive feedback indicates that customers like whatever you are doing. Whereas, negative feedback indicates that is a room for improvement. It’s far cheaper than most conventional ways in which to reach out to a target audience. Most people tend to trust figureheads that review new products on the market. This is a far cheaper and conventional way through which you can reach out you targeted customers. People have a tendency to trust figureheads that review new startup products on the market. 4. Leverage the power of social media. Social media plays a vital role in providing you a massive network of potential customers, which is free. By ignoring the power of social media, you will be doing injustice to your product. Nowadays, social media is being considered very important to increase your visibility and potential customer base. Meaningful and constant communication with both potential and current customers is a powerful technique of making a bigger audience for your startup.