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The way you write and design your business-case document can influence how it is received by your company's decision makers.

BENEFITS OF GOOD WRITING AND DESIGN

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The way you write and design your business-case document can influence how it is received by your company's decision makers.

"I think we're all in agreement that this business case is really well-written and very clear."

Writing a business case involves more than just dumping information into a document.

The production of a good business-case document involves designating the writer or writers, organizing the content, and implementing layout and design guidelines for the finished document.

Naomi, the project manager at Red Rock Mountain Jeep Tours, has completed the necessary research for her business case, and is now ready to begin writing.

To produce the business-case document, Naomi must first designate the writer or writers of the business case.

The writers then need to decide how to organize the content, and how the business case is to be laid out and designed.

Good writing and design in your business case can help you to

ensure that the business case is read
convey your message effectively to your audience
emphasize the information that you want to emphasize

Because Naomi's team presented a well-designed and well-written business case to the company decision makers, her proposal was received favorably. She secured the funding that she needed for her project.

QUESTION

Why is it important to use good writing and design in your business case?

To ensure that the business case is read
To make it look better researched
To convey your message effectively to its audience
To guarantee funding for your project
To emphasize the information that you want to emphasize

Decision makers typically receive a lot of business cases, so it's worth making sure that your case looks readable and interesting.

There's no substitute for researching your business case, but good presentation makes it easier to read.

A well-designed, well-written business case conveys your message more effectively than a badly presented case.

Good writing and design help a business case to succeed, but they do not of themselves guarantee success.

You can write and design a business case to highlight important information.

1. To ensure that the business case is read
3. To convey your message effectively to its audience
5. To emphasize the information that you want to emphasize

Writing a business case involves more than just inserting information into a document. Good writing and design in your business case can help you to ensure that the business case is read, your message is conveyed effectively to its audience, and the information that you want to emphasize is, in fact, emphasized.

In this lesson, you will learn how to identify who on your team should be involved in writing your business case. You will find out how best to organize the content of the business case, and how to identify the most appropriate writing style. You will also learn about layout and design considerations for the finished business case.

Writing the Business Case

Learning Objective

After completing this topic, you should be able to

recognize who should be involved in writing a business case

I have been teaching and training agents, team leaders, supervisors, managers and admins of call centers and other businesses in BPO related fields. This series, comes as a result of that experience. I have more than 4,000 modules that I plan on sharing here. This is # 007-12

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