Twitter is a social media site and application which was launched in 2006. It is one of the most popular platforms with 100 million active users and 500 million tweets are sent daily.

Jack Dorsey, the owner of Twitter started it as an SMS based communication platform. There is an immeasurably potential and unlimited meaning as it can connect you with anyone around the world very quickly. People share their thoughts and post comments their targeted audience enjoys.

Twitter For Businessmen

Twitter is a platform for posting thoughts, short updates and comments, in other words, it is used for ‘micro blogging’. It gives a character limit of 140 characters for each post. However, Twitter can be used to advertise your services and products. The marketing strategy of social media is that the main focus of business owners should be to produce useful content and spread brand awareness to attract their targeted audience. Always “like” or “retweet” if anyone mentions your brand or product. Twitter gives the opportunity to link with your audience or customers in a personal and meaningful way. People buy twitter accounts for business marketing.

Tips for Business Growth through Twitter

Twitter has a special value as a marketing and PR tool. The following tips would be useful for business owners to promote their products and services:

Engage your CEO in Social Media

Although social media is a great way to manage and make connections with customers, bloggers and other influential people, it can be hard for the CEO to take the typical social media route, especially if you have a large firm because a CEO doesn’t have time to write long blog posts to gather traffic. Twitter is a perfect platform for CEO and founder to share their interesting opinions.

Let’s You be in Touch with Bloggers and Media

Twitter lets you connect with influential people in the marketing and PR industry rather than calling and emailing. It happens very often that when you follow famous people, they also decide to follow you back as well.

Give Special Deals or Offers

Many people have used this marketing campaign to make their business grow and become successful. Giving Special offers or announcing exciting deals to a large audience will work for a retailer or anyone who wants to give a boost to their business.

Give Live Updates on Conferences or Other Events

Twitter is a great tool for last minute marketing action plans. Any last minute changes can be announced in a short message on Twitter, whether you are running a corporate event or participating in a large trade show.

Promote Webinar, Blog Posts and other Interesting stuff

It is better to post articles or other information relating to your business on other websites and then share its link on Twitter. This could be anything such as a success story of a customer, free webinar posts, or PR coverage as long as it’s appealing to your audience. Using Hashtags during your Twitter post can help you keep a track of the post.