You've likely thought of one thing when you copied and pasted a URL onto your social media profiles: It looks ridiculously long! URL shortener is here to help! URL shorteners do exactly the same thing as you think. They shorten long URLs that are too complicated and make them easier to read.

Let's discuss some of their advantages.

5 Advantages of URL Shorteners

They allow you to track your performance

Many URL shorteners offer analytical data. All shortened links to goo.gl (which is what eClincher uses), do so. This information is easily accessible within eClincher. Wait, why should you bother?

A business can track the success of linked pages and adapt their strategies accordingly. What are people clicking? What are they doing without second thought?

Analytics are a great way to identify patterns in behavior and to determine what your audience is looking for.

They use fewer of your precious characters

Twitter is a great platform for saving characters. Sometimes, it can seem like rocket science to get your message across in 140 characters. Try it with a link of 75 characters. Seriously. It's possible. It is almost impossible. It's almost impossible.

URL shorteners give you more room to communicate your message and allow you to include important elements such as hashtags.

URL Shorteners Promote Sharing

Sharing is made easier by shorter links, which encourages everyone to share. Everyone wants to share as many posts as possible. Why would we make sharing more difficult than necessary?

People are used to them

Would you jump off a bridge if everyone else was? While we would not recommend that you do, it makes perfect sense to join the majority when it comes URL shorteners. Most people don't pay much attention to URLs that are shorter than they used to be. Unshortened URLs can be a red flag and may even be considered unprofessional by some readers.

These Lead to a Higher Click Through Rate

Shorter links are more common on social media. Shorter links can increase click-through rates. This is one of the easiest changes you can make in your post strategy to improve its effectiveness. Are you still not convinced? You can try it yourself to see the data. It's already very useful to be able track the success of your shortened link.

Final Thoughts

Short URLs are the best type of URLs for social media. It's time to get started if you don't already use them. Posting with eClincher has the advantage of being easy. Simply copy and paste a URL into the box and the URL shortener will automatically kick in. The title and image will then be attached. Analytical tracking will also be enabled immediately. Try it for free to see the results!