Chatting apps are quite a popular communication tool these days. Businesses are also using chat apps in order to fulfill their communication needs. White label chat apps are an emerging concept in the business communication landscape and have been adopted by several companies around the world. White labeling provides businesses with a ready-to-use app that represents their brand identity. However, just like any other technical solution, the White Label Chat App technology has its own set of pros and cons. Let us dig them one by one. ![Pro-and-Cons-of-White-Label-Chat-App.jpg](https://cdn.steemitimages.com/DQmSSY7PSVBhGhvV7wsCsvh7PonyfpkhdmZgmyxaGkNgWzi/Pro-and-Cons-of-White-Label-Chat-App.jpg)

Pros of White Label Chat Apps

Cost-effectiveness

This is probably the biggest advantage of white-label apps. Obviously, buying a ready-to-use product costs much less than building one from scratch. Creating a chat app yourself would mean hiring a team of designers, developers, testers, project managers, etc. While the process of app development requires a considerable amount of research and knowledge, you need a team that can efficiently bring the task to completion. Opting for a white label chat app provider means buying a ready-made app solution at a much lesser cost as they sell their product to multiple clients and don’t charge for the whole software development process.

No Development Hassle

When you want to create a WhatsApp like app for business purposes, the process of software development involves a lot of planning, iterations, rejections, brainstorming, and whatnot. Doing all this means a lot of time and energy is required from your side. But when you opt for a white label app, you do not need to involve in the development process which means there’s nothing to worry about.

No Lagging, Prompt Availability

Suppose yesterday you decided to have a business chat app with a list of features that are useful for your company. But what now? Bringing this idea to life may take several weeks or even months as there’s a lot to be done. Can you wait for such a long duration? While there are several other crucial tasks that need your attention, it seems to be a good decision to go with a white label chat app as these are readily available.

No Maintenance Hassle

Since white-label chat apps are usually hosted by a service provider, the maintenance part is borne by them. They have their own dedicated team of developers, designers, and other technical staff, so if you face any issue with the app, you can inform them and get the solution. So, these were the pros, now let’s take a look at the cons of a white label to chat app.

Source Code Ownership Issues

Most of the white label app companies do not provide source code ownership to their customers which means you remain unaware of the robustness of the app.

Business Data at Risk

Since you don’t have the exclusive rights to access the server, your business data including your customer’s data remains at risk. Also, your data gets stored on their server, there’s a likelihood of data being sold to third parties. So now we are aware of the pros and cons of having a white label chat app. You can minimize the disadvantages by looking for a reliable white label chat app service provider.