Warning: ***suggestive potential adult reading ahead, read at your own risk!***

https://files.steempeak.com/file/steempeak/thistle-rock/5HxCWc5x-advertisement-2098989_640.jpg _{photo courtesy Pixabay}

Is advertising, suggestive marketing, or perhaps even subliminal messaging a ploy to make us spend more hard-earned money, to fraternize a location or event, to make the big guys richer and little guys poorer? Thinking back to when I was a child, sitting on a Saturday morning watching cartoons on the Telly/TV, my eyes grew wide as I took in commercials for toys, cereals, or vacation places and dreamed of having everything I saw.

https://files.steempeak.com/file/steempeak/thistle-rock/A5A448ht-toy-train-3241542_640.jpg _{photo courtesy Pixabay}

Toys in particular were sensationalized with what they could do, the realness, which in effect was a complete lie. The toy would end up being cheaply made and if, as an example, it was supposed to fly, it did not fly without your help, this not shown in the commercial which made it appear to fly on its own. Such disappointment! The game soon lost its glamour and was relegated to a dark corner of the toy box, never to be seen or played with again until it was time to thrift it away. Hard-earned money down the drain!

https://files.steempeak.com/file/steempeak/thistle-rock/74S9Hwey-advertising-219580_640.jpg _{photo courtesy Pixabay}

Even today, even as adults, we can still be dismayed with the results of effective marketing. For instance, beautiful vacations…. the advertising will only show you the best parts and neglect to advise you of the hazards, the unsightly, or the to be prepared fors. Beauty and vehicle commercials will play to the emotional ego, displaying the adventures you can take, sometimes being played up with status shots or perhaps even sexual or sensual connotations.

https://files.steempeak.com/file/steempeak/thistle-rock/aCXCl2de-adam-opel-ag-3017042_640.png _{photo courtesy Pixabay}

With the advancement of technology and the expertise of marketing specialists, many sales pitches render products something other than they are not. The next time you look at a commercial, notice how colour and the rule of thirds enhances a product, and how technology can inspire us to purchase the perfect product. What we don’t see in video commercials are the numerous “cuts” which are made to get the perfect shot for the product, or the “erasing of blemishes” in still advertising to do away with the undesirable. The cropping and staging that goes along with enhancing a product's assets while minimizing or hiding its flaws.

Did You Know?

The two most common and most effective colours for advertising sales are red and yellow. There is a whole psychology in regards to colour and the influence it has on people.

Red: Creates a sense of urgency, therefore, buy me now, you need me. It is a sense-stimulating colour.
Blue: Creates a sense of tranquility, peace and reliability, reminiscent of the calming effects of water.
Green: Creates a sense of health, balance and tranquility. Think of nature.
Purple: Has always been associated with royalty, but is also associated with wisdom.
Orange & Yellow: Both are perfectly cheery happy colours.
White: Has always signified purity and cleanliness.

https://files.steempeak.com/file/steempeak/thistle-rock/qTW0ff04-font-562568_1280.jpg _{photo courtesy Pixabay} We are drawn into advertising through clever messaging, colouring, and staging; effective marketing will make you buy almost anything… so buyer beware! For your further reading pleasure, may I suggest this:

Ride Me

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