Yahoo eMail is a free webmail service provided by Yahoo, founded in 1997. With 225 million customers, it is now one of the three largest mailbox providers.

Verizon hasn't announced any intentions to merge Yahoo eMail with other email providers yet. Yahoo developed the majority of their spam filtering algorithms in-house. Sender reputation, user engagement, content, and URL reputation are all factors they consider.

Ways to Use Yahoo for Email Marketing

In the following guide, you will learn how to use email for email marketing.

Senders are advised to follow the following principles to maximise the odds of their emails delivered to Yahoo! Mail's Inbox:

Reliable Emails

SPF and DKIM are used to authenticate emails. Any communication that does not have a valid DKIM signature or is not aligned with the SPF will be refused.

Create a valid DNS record and publish it

Senders must publish a PTR record for their transmitting IP addresses and use a Fully Qualified Domain Name not to appear that the email is being sent from a dynamically assigned IP address.

DMARC compliance

Yahoo recently modified the DMARC record for Yahoo domains to include. It was done to safeguard Yahoo users from rising email spam sent from other mail servers using Yahoo email accounts.

Emails sent to Yahoo email addresses that aren't sent through Yahoo servers are now being bounced by all DMARC compliant mail receivers (including Yahoo, Hotmail, and Gmail).

Use a "From" address that is constant and static

When subscribers allow their email address, senders who use consistent "From" domains and email addresses profit, it also prevents Yahoo's spam filters from classifying email campaigns as spam.

Don't increase the number of emails you send all at once

If you used to send emails at a specific pace and then had a significant increase in the volume forwarded, you may be tagged as a compromised sender, and your emails may be labelled as spam. As a result, schedule your email campaigns and send them out over time.

Split your email traffic between multiple IP addresses

Transactional and commercial emails are usually sent from different IP addresses. Commercial emails are more likely to be marked as spam and routed to the rubbish folder, which might harm your IP reputation. If you have dedicated IP addresses, you can separate the traffic. Other senders influence your sender reputation if you use shared IPs with an email service provider.

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