I must say what an amazing article @honarparvar. Your article proves the theory of yours because when I started reading your story, I continuously read it without missing anything. Also there are many good lines/phrases I liked from your article.

The more someone identifies with a story, the more connected they feel to what you're saying. That's critical as we think about the stories we tell our customers.

Very well said.

There are elements you need to build a compelling story: the beginning, the struggle (challenge), the tipping point, and the new beginning.

It means you need to make sprints. The show must go on and the audience should be able to feel and believe the cycle.

Agree.

that's right, as Seth Godin says "People do not buy goods & services. They buy relations, stories & magic"

But in business: we have to tell the right story at the right time to the right customers.

I am going to save this article my friend. It is really amazing. This is first time I read of your publications I think. But after this I will try to follow every articles of yours.

Keep posting amazing content.